Morrisons announce further measures to support farmers

Published 7 September 15

On Friday 4 September, Morrisons announced that is to increase payments for mild and medium Cheddar over winter. The supermarket will pay supplements of 28.5p/kg (equivalent of 3ppl) for mild standard and Savers banded Cheddar and a 9.5p/kg (equivalent to 1ppl) for its medium standard.

Morrisons also said it will increase the proportion of British Cheddar it sells from 95% to 99%. This includes the new Lake District brand, as well as its ‘Milk for Farmers’ fresh milk and Cheddar set to be launched in early October.