Innovative convenience milk products could help boost market value

Published 22 June 15

There are huge opportunities in developing innovative milk products that bridge the gap between health and convenience foods, according to a report by Tetra Pak.

Two key trends influencing consumers’ buying choices are a need for products that fit in with busy lifestyles and a desire for “health and wellness”. The report suggests many consumers already associate milk with health benefits so milk products that are also convenient, such as easy breakfast replacements, have real potential.

Products that meet these needs and communicate this clearly to consumers could command higher prices, helping to add value into the dairy market.