‘Arla Farmers Milk’ launches at Asda

Published 11 July 16

Arla has announced ‘Arla Farmers Milk’ will be sold at Asda on 12 July. The milk will be in four-pint bottles of semi-skimmed and whole milk and will be priced at £1.20, costing an extra 25p compared to Asda branded milk. The extra money will be distributed between all Arla’s members, as per the cooperative’s principles.

This is a similar scheme to Morrisons’ ‘Milk for Farmers’, which was launched in autumn 2015.