Changing diet affects growth in fromage frais sector

Published 28 February 19

In the 12 weeks to 27 Jan 19 the dairy category grew 1.8% (£41m) compared with the same period last year. This growth rate is slightly lower than the 2.1% seen in the previous period, according to data from Kantar Worldpanel.

Slower growth was recorded in almost all dairy categories compared to the last period, with the exception of cheese, which saw 12 week growth increase from 1.3% to 1.8%. Cream also recorded a marginal increase.

The 12 week spend to the 27 January 2019 on total milk was 2.4% higher than the same period last year. In spite of this milk has continued to see a reduction in growth, down from 3.2% last period.

 Retail update

Proportionally the largest decline was in the fromage frais category. This category has been struggling for a while due to changes in children’s consumption but this has worsened in the last 12 weeks with a 27.2% reduction in spend. Some of this is likely due to healthy eating campaigns and consumers being encouraged to make swaps to healthier alternatives. Most of the drop is from lines sold through temporary price reductions though the amount of non-promoted sales has also fallen. Spend on yoghurt drinks and juices has also fallen 1.3%, though spend on yoghurt is up 4.1%.