Strategic Dairy Farm - Derbyshire - Launch Event

When: September 6th 2018 10:45 to 14:30 
Location: DE6 5HL*

Join us at the launch of our midlands All-Year-Round (AYR) calving Strategic Dairy Farm where Michael and Tony Ball will be open, honest and transparent in providing an overview of their business including:

  • Background to the farm including a farm tour
  • Current technical performance against key performance indicators (KPI’s) for AYR calving herds
  • Current financial performance against KPI’s
  • Long term vision for the farm, including a critical look at areas for improvement and future focus.

Who should attend? Anyone who is all-year-round calving and keen to learn from others to lower costs and increase efficiency.

Date:               Thursday 6 September 2018 
Time:              10:45 prompt – 14:30 (lunch provided so booking essential)
Venue:            Coton Wood Farm, Ashbourne Road, Sudbury, Derbyshire DE6 5HL*

(By kind permission of Michael and Tony Ball)

*Please note the postcode DOES NOT take you directly to the farm drive. The farm drive is directly opposite Hallmark tractors, please follow the AHDB dairy signs.

To book your FREE place contact the AHDB KE Events Hub on 01904 771216 or or for more information contact Mark Campbell on 07528 780 346.

The cost of attending this event is covered through your levy but please ensure you register your attendance for catering purposes. If you have any special dietary requirement please contact us as soon as possible   

Please bring a clean pair of wellington boots to help with the biosecurity and out of respect to the host’s farm business.


About Strategic Dairy Farms

Strategic dairy farms help farmers learn from each other through regular on-farm meetings where we will share key performance data and showcase what the best farmers are doing.

They form part of the Optimal Dairy Systems programme which aims to help dairy farmers lower costs and increase efficiency by focusing on either a block or all year round calving system.

The growing network of strategic dairy farms have calculated key performance indicators (KPI’s) for their enterprises which are shared at meetings and published online. These are physical and financial performance measures that are critical to success. Farmers can benchmark their businesses against these KPI’s and identify areas for improvement.

About The Farm 

Brothers Michael and Tony Ball have managed Coton Wood Farm since 1997 and together they run a 500 strong herd operating an all year round calving system. 

Three years ago a major investment was made into robots to increase cow numbers from 200 to 500 with the intention of making milk in the most efficient way possible with particular emphasis on cow comfort and welfare.

They now produce 9,000 litres per cow per year on their 750 acres farm and are looking to optimise their system to reach 10,000 litres.

Follow the programme at