Retail yogurt sales on the rise

Published 12 April 18

The latest GB retail data shows that yogurt sales are up as consumers buy more big pots.

In the 52 weeks to 25 March 2018, dairy yogurt sales were worth £1.47bn, up 3% on the same period last year, according to Kantar Worldpanel. This was driven by a 2% increase in average price and a 1% increase in volume sales, which totalled just over 600 thousand tonnes.

The growth was led by increasing sales in big pots of yogurt, which sold 10% more than the year before in volume terms and accounting for one third of total yogurt sales. Performance in terms of sales value was similar. Despite overall consumer trends becoming more fat-friendly, sales of fat-free yogurts still grew 2% in volume terms and 4% in value terms.

2018.04.12 yogurts

Dairy-free yogurt products have also seen rapid growth in 2017, with volumes sold up by 22% in the 52 weeks to 25 March 2018. However, the category remains small, accounting for only 3% of the total yogurt market.

For more information on how consumption of yogurt is changing, read this article from our consumer insight team.