First for cheeses from Britain in Hong Kong

A selection of specialty cheeses from Britain have been served up for the first time to chefs, dairy buyers and local media at a tasting session in Hong Kong.

Around 65 people attended the event, organised by the Agriculture and Horticulture Development Board (AHDB) to promote a range of artisan and premium cheeses already available in Hong Kong together with new selections.

Held at the On Dining restaurant in Central Hong Kong, the tasting session was presented by noted Cheese Master Jeremy Evrard. Experts from AHDB say the event was a huge success as they look to target the growing market.

AHDB Senior Export Manager Lucy Randolph said: “Hong Kong is an important market for us. It is wealthy and appreciates high quality cheeses. Hong Kong buyers currently tend to be more knowledgeable regarding French, Italian or Swiss cheeses due to the marketing investment these countries have made over a long time.

“We started our trade development programme recently but we are keen to make our mark in this competitive market where quality food from Britain is welcome. Importantly, export marketing needs a sustained effort.

“We will be back in Hong Kong for the major Hofex exhibition in May and are already planning an event during the show as the UK will be a VIP Partner Country. We are delighted with this first success. The event will certainly contribute to our aim of growing our share of dairy imports in Hong Kong.”